(Engineering version)

Park Operators

"turn our customers into ambassadors"
"try to get that word of mouth out through other new media avenues"
"the viral thing"

- Tristram Mayhew, founder Go Ape

(Go Ape is not a partner - yet)

If you operate parks featuring "high ropes challenges" and zip lines and would like to get the word of mouth out by turning your customers into ambassadors but haven't mastered "the viral thing", then this service is for you...

The service allows you to reap the benefits of free, targeted, viral marketing - and drive incremental revenue

Truly innovative, it allows you to completely differentiate your brand from the competition

It reinforces your primary message to your customers - they can trust your operation to deliver a great experience 

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Benefits?

There are 3 primary benefits of the service to a park operator:

• Enhance customer experience

• Drive incremental revenue

• Free, targeted viral marketing

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Enhance customer experience?

The service uses the latest technology to capture the fun, then delivers it directly to your customer's smartphone so they can immediately relive their experience

They can then easily share the photos and videos, emblazoned with your trademark, with their family and friends via any social media platforms they use

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Drive incremental revenue?

Your park/s will all have spare capacity (let us call it "slack"), which comes in 2 distinct forms:

• weekday slack - where you are competing with activities such as jobs and schooling - no marketing of any quality or magnitude is likely to change this much

• weekend slack - where you are competing with alternate forms of entertainment - here good marketing could improve this significantly

Do you know what your weekend slack is?

If not, you can use this spreadsheet calculator to work it out:

It is quite common for the weekend slack to be 30% or more of a park's TOTAL performance - imagine if you could halve this - that would be 15% straight to the bottom line...

If your current profit margin is 20% then it would  become 35% - a 75% improvement

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Free, targeted viral marketing?

The marketing provided by the service is "free" in the context that it is done entirely by your customers

It is "targeted" in that your customers are most likely communicating with their peer group - who have the same interests and background

It is "viral" because the service facilitates communication over any social media platforms on the customer's smartphone

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All with:

• no need for old unreliable technology such as RFID tags, photo printers etc.

• no specialized equipment, all equipment used is OTS (off the shelf)

• no need for any involvement by your park ground staff - ever, so no training is required

The only requirement is that each customer must have a face

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Additional benefits?

There are a number of additional real and potential benefits of the service to a park operator, as summarised below:

• Hook for repeat visits

• Enhance marketing programs

• Any paywall

• 75 Languages

• Optional face blurring

• Secured data

• Automated system

• Talk to us - customer direct communication with system administrators

• No legacy technology

• OTS components

• All site engineering issues solved

The service can also be used for night site security surveillance and possibly as a means of providing evidence in event of incidents

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To discuss all the marketing and engineering features and benefits of the service, and how they could be applied to your operation, please do not hesitate to contact ForTotalRecall at:

jackkirkxxx@gmail.com

+61 409 223 879